Founded in 2016 MyCamper has quickly become the dominant peer-to-peer camper sharing platform in Switzerland and in the Nordics. Black Pine Ventures worked together with MyCamper creating the Nordic Go-to-Market strategy and established the local operation model together with the management team.

Challenge

In 2020 MyCamper had seen strong growth in Switzerland and sought to fuel additional growth by expanding to new markets. The Nordic market was selected as a viable opportunity, however the team needed a localized Go-to-Market strategy that would ensure a market leading position.

Approach

The Go-to-Market strategy was developed together with the management team where the approach was driven by local insights derived from the home market and the market dynamics in the Nordics. After carefully selecting the best Go-to-Market options the local team could quickly start the local launch of the platform.

Outcome

MyCamper quickly established itself as a leading alternative to the traditional alternatives driven by a partnership strategy. In the first two years MyCamper had become one of the leading peer-to-peer platforms In the Nordics with operations in Sweden, Norway and Denmark.

TicketSwap

TicketSwap is the biggest fan to fan secondary ticketing marketplace of Europe, active in the festival, concerts and sports domain, collaborating with major event promoters, concert venues and global festival brands in the continent and beyond. Both Tamas and Joakim worked together with the company to bring business to global markets.

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Ingresse

Ingresse is one of the market leading primary ticketing providers in LATAM, headquartered in São Paulo. The company has major strategic partners in the festival, live music and football segment with millions of satisfied fans each year. Black Pine Ventures helped Ingresse in the first key steps of their European expansion.

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The Octopus Club

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Stockholm

joakim@blackpineventures.com
+46 70 549 56 97
Östermalmsgatan 26A, 114 26 Stockholm
Sweden

Paris

judit@blackpineventures.com
+33 7 86 60 91 83
7 Rue Meyerbeer, 75009 Paris
France